Why Is It So Hard to Build a Business Around Innovation?

i've always had a curiosity around mathematics and and data and information. Not subjects that i really, you know, felt any sort of warm embrace with in school or even coming up. So honestly, the punch line here is that we got into this space because of basically massive failure with microsopt. It was too complex to use at first; it was hard to get people to buy our software. We're doing something that no one's ever done before. There's so much territory and everything with it that still remains unexplored. I imagine probably what we're doing to day as it's difficult, because it is, it's new.