In 1999, Steve Jobs introduced a new iMac with Firewire and QuickTime. He said that iMovie was going to be to the Mac with desktop publishing have been to the Mac 10 years previously or 15 years previously. Fast forward 14 months and Jobs is on stage giving we have a vision for the Mac. It's going to be the digital hub and where we're going to start, we're Going to start with music. And then a month later, John Rubenstein was in Japan visiting Toshiba. She was like, hey, we made these tiny hard drives. We have no idea what to use them for. And coming the iPod was developed in six months. They had a
This episode is all about the (alleged) Apple Beats acquisition. While it may make a certain amount of business sense, does it signify a small but significant change in Apple’s priorities, and is it a cause for concern? Topics covered include:
- The rationale for the acquisition
- The difference between making and recognizing market opportunities
- What makes Apple uniquely capable of building revolutionary products
- Apple’s previous responses when threatened in music
- How to think about mergers and acquisitions
- How to best motivate employees
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