How to Write a Call to Action

i get lots of questions about how to write c t as. And people get all kinds of twisted and anxious about how to word it in a way that feels natural, non graspy, non grabby, non selsy. So here's one question to ask that will really, really help with this. When you make a call to action, when you ask them to do something, ask yourself, if they do what you asked them to do, what's in it for them? Hum if you find it difficult to answer this question, that's probably exactly why it's hard for you to write a clear and compelling c t a  that feels good to you. Just think