How to Break Down Your Digital Silos

You can't delete all your old articles. You need to maintain the links, but sometimes the links will lead to a completely new page. So you may actually be spending too much money maintaining the website. And really attracting people who don't, you don't make any money out of. That realization is really important I think in a redesign when you actually may be thinking of doing it over again because you may be doing the wrong things today.