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Damon Gameau

Endless Vital Activity

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Reframing Climate Change as an Opportunity

In this chapter, they discuss the framing of the film as one of optimism, offering a different vision of the future compared to the fear-based narratives often seen in Hollywood films. They emphasize the importance of the images and narratives we expose ourselves and our children to, highlighting the need for a different version of the future that includes abundance and nature. They also discuss the psychological aspect of disengagement with climate change, explaining how the constant exposure to negative information can activate the limbic system and shut down problem-solving and creative thinking. They propose reframing the crisis as an opportunity to create better communities, have healthier food, and excite people about a new world.

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