The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Do You Know Your Target Audience?

Mark Benioff: Pick a market and actually go and measure that and test that. If you do like a Minneapolis and Phoenix, go big with just your target audience. The other way to think about brand awareness is as much as I love my mother, she's not a sales loft. She doesn't necessarily need to see my brand campaign.

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