6min chapter

Masters in Business cover image

Amazon's 'Everything War' with Dana Mattioli

Masters in Business

CHAPTER

Retail Rivalry and Amazon's Ascent

This chapter explores the competitive landscape between traditional retailers and Amazon, detailing the struggles of companies like Target and Toys R Us in adapting to e-commerce. It also highlights Amazon's strategic moves, including the establishment of AWS, which not only bolstered its growth but redefined its role in the tech industry.

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