Sell outcomes: strong versus weak language

Freelancers are giving away their most valuable AI insights, and not getting paid for it. In today's episode, we're taking a hard look at one of the biggest blind spots for freelance writers and content pros right now: the failure to package your AI knowledge into a paid offer. Your clients want to use AI. They're trying. But they're confused, overwhelmed, and scared of doing it wrong. And guess what? You already have the skills and experience to guide them. But unless you turn that informal help into a structured service, it's just free advice that goes nowhere. In this episode, we're going to fix that. What You'll Learn Why most freelance writers are leaving serious money on the table when it comes to AI The three types of AI helpers, and why only one gets paid what they're worth How to package your AI knowledge into a sellable offer (with real examples) The "three blockers" that keep most freelancers from monetizing their AI skills What happens after you package your AI services, and how to push through impostor syndrome Key Ideas & Takeaways The real constraint is implementation confidence within your clients' teams. Everyone has the tools. What they don't have is the confidence to use them well. They're worried about brand voice, risk, reputation, and wasting time. That's where you come in. But clients won't pay you for casual tips. They'll pay for structured guidance. The 3 Types of AI Help The Informal Helper (Invisible Labor) · You're answering AI questions and offering tips for free · No structure, no price, no perceived value The AI-Enabled Doer (Efficient But Undervalued) You use AI to deliver better work faster, but you're still billing for output, not insight Clients don't see the "how," just the deliverable The AI Implementation Partner (Where the Money Is) You guide teams, build workflows, train staff, and solve real problems This is a packaged consulting offer, and it can command $5K–$10K+ fees The 3 Packaging Blockers (And How to Overcome Them) Blocker 1: "I don't know enough" Reality: You don't need to be an expert, just more knowledgeable than your clients Action: Write down 10 AI lessons you've learned the hard way. Your first offer is likely somewhere in there Blocker 2: "I don't know what to sell" Reality: Your offer is hiding in your inbox and client conversations. Extract it from the questions clients already ask Action: Track every AI-related client question over the next 30 days. Your next offer is in there Blocker 3: "I don't know how to price it" Reality: You're not selling outputs, you're selling transformation Action: Anchor your pricing to the outcomes and risk reduction you create The Anatomy of a Packaged AI Service Every successful offer has four parts: The Constraint You're Managing Examples: "I help marketing teams adopt AI without destroying their brand voice." "I implement AI systems legal will approve." "I guide consultants through using AI to mine insights from their internal data." The Deliverables & Process Week 1: Audit Weeks 2–3: Build custom GPTs, create systems Week 4: Train team, hand off playbook The Timeline 3–4 weeks is ideal. Clear start, clear end. The Outcome/Transformation Examples: "You'll get an AI-powered content workflow that triples output without sacrificing quality." "You'll eliminate brand voice inconsistencies in AI-generated content." "You'll get your team onboard with AI confidently and safely." What Happens After You Package It You'll doubt yourself. That's normal You'll stumble through the first pitch You'll realize you know more than you thought Clients will love your structure more than your brilliance You don't need to be the best AI expert. You just need to be the one your client trusts. And you need to take those first few steps in faith, trusting that the path will appear as you move forward. Listener Challenge Take action this week: List 10 things you've learned from using AI in your freelance work Track any AI-related questions your clients ask Package what you already know into a 3–4 week offer Pitch it to one person Start small. Start now. That's how real momentum builds. Want Help Packaging Your Own AI Service? If this episode sparked ideas, I'm running a half-day, 1-on-1 workshop plus a 3-week coaching sprint to help you package their AI knowledge into premium consulting services. No spots open at the moment, but I may open some spots in January or February. If you'd like to work with me privately on this, shoot me an email (ed at b2blauncher dot com) with "AI Consultant Accelerator" in the subject line, and I'll reply with the details. Enjoyed this episode? Subscribe wherever you get your podcasts Leave a review to help more freelancers discover the show Share it with a friend who's sitting on unmonetized AI skills