The Delta Between What You've Got Now and What You Could Have With You

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The best version of the recruiting software I envisioned for the hoop-spridge might have been that tech product. The alternative to my duck tape and bubblegum solution was them staying up until three in the morning to swap in a new DVD, he says. People buy and make decisions based on the delta between what they've got now and what they could have with you. "I didn't realize the unbelievable use case I'd stumbled into"

Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth.