The Delta Between What You've Got Now and What You Could Have With You

The best version of the recruiting software I envisioned for the hoop-spridge might have been that tech product. The alternative to my duck tape and bubblegum solution was them staying up until three in the morning to swap in a new DVD, he says. People buy and make decisions based on the delta between what they've got now and what they could have with you. "I didn't realize the unbelievable use case I'd stumbled into"