How to Build Authority and Relevance Trust With Your Audience

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Fonzie: Consistency is an acronym for authority, relevancy trust and credibility. He says if you use content as a vehicle to collaborate and build these relationships, opportunities will come from day one. Fonzie: You want credibility and every single time somebody's going to see you, they might go press on your profile and search for that credibility. We have or message, again, the Polish word for "consistency," he says.

Luis and Fonzi Camejo are two brothers from Venezuela. They came to the USA on soccer scholarships after cold emailing 300+ coaches. They turned entrepreneurs and started selling vinyl stickers door to door, and now they run a successful podcast platform as part of the Hubspot Podcast Network and help entrepreneurs kickstart their publishing.

Top 3 Value Bombs:

1. Leverage the efforts that you have. Measure your capacity, measure your resources, and based on that you can leverage the long form pieces of content. Extract some of the best pieces and share them so you can start funneling people into your world, into your ecosystem.

2. Leverage where the eyeballs already are.

3. If we use content as a vehicle to collaborate and build relationships, then opportunities will come from day one.

Follow Luis and Fonzi on Instagram! - BizBrosCo Instagram

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