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The Loophole You Can Drive A Truck Through

The Climate Denier's Playbook

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The Jeep Journey: From Farm to Luxury

This chapter explores the historical evolution of the Jeep brand, initially viewed as a vehicle for farmers and military use. It details the financial struggles Jeep faced and how the American Motors Corporation's acquisition reshaped its identity towards luxury, leveraging political contexts for regulatory advantages. The discussion highlights the strategic lobbying that categorized Jeeps as light trucks, allowing them to sidestep stringent environmental regulations and significantly impacting the automotive market.

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