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#256 - Zawwar Khan: Building Creator Led Brands 101
DTC POD: How The Best Brands Are Built
What Is a Media Alternative to Commerce?
So you're thinking like director commerce being more like the director consumer, the CPG the merch. But where things get really interesting is when you end up in like media that can be commerce,. How can you like have people pay for content? That could be a course that could be things like pay wall content, right? Thatcould be like a Patreon. So then essentially becomes kind of like a marketing funnel. People find my channel, they love the content, they subscribe, they become a daily or weekly viewer and that last step of the funnel is I say, hey, I don't know over to myreon.
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