405 - Which Do You Need Today: Well Being, Marketing or Creative Quality?
Creative Pep Talk
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The Power of Playing With a Problem
The point of this process isn't to solve it, it's to hang out around it and enjoy it. When you play with the problem, you are accessing a completely different part of your brain that is looser but associative. And instead of going straight forward, it goes side to side, and you start making associations that are novel and can be creative.
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