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#225 Indistractable with Nir Eyal

UX Podcast

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How to Stop Using Persuasive Technology

The Bible app uses the exact same techniques as a video game or social media. Persuasion is a very old practice, but what this particular app is doing in the Bible app is hooking people to engaging with Scripture. These techniques can be used for good and we should not stop using them. However, we should also recognize when the means don't justify the ends,. That's exactly what indestractable is about.

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