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Liquid Death: A Fun Brand to Work With
Liquid death is a coffee company that's co-founded by one of the top 10 baristas in the world. They've raised over $150 million and they're selling water. Tyga did an NFT drop which funded the creation of like their next flavor for their next drink. The community members got to vote on what that flavor would actually be. So it was kind of this feedback loop into creating the product.