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105 - How Ronak Shah is Bridging Marketing And Finance

The Marketing Millennials

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Cash Conversion Cycles and Ads

If you can't figure out which add you can scale, that's going to affect your ability to turn over inventory. On the flip side, if you pay for inventory too quickly or don't have good terms, you're going to put pressure on the add and force a cycle that is a little bit unnatural. I think looking at both side by side like we do is probably one of the most important parts of the business - not talked about enough.

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