Let's Do It Live
Akimbo: A Podcast from Seth Godin
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How to Survive the Status Quo
People who embrace the status quo are actually doing something that works. Instead of trying to change the big thing, in of seeking out the biggest possible market, success lies in serving the smallest valable audience. What works is a story that matches what they're open to hearing. Most people are going to respond to the thing that offers them the regular kind.
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