How to Bring Creatives Into the C-Suite

David Weinberger: What does it mean to bring creatives into the C-suite? He says there are two audiences for this. One is someone who identifies as a creative and wants to make sure they have voice that matters in the room. The other audience, he says, is an executive with no creativity on his or her team. "I don't think it's looking at people that have a history," Weiner says.