485 The Customer Copernicus by Charlie Dawson
The Marketing Book Podcast
Shifting to an Outside-In Perspective for Organizational Transformation
The chapter explores the shift from an 'inside out' to an 'outside in' perspective, using burning platforms and fear as catalysts for change. It delves into addressing organizational fear and ambition to adapt to market disruptions, emphasizing the need for significant changes and proactive actions. Real-world examples illustrate the power of incorporating customer insights in decision-making and how senior managers engaging with customers can drive business success.
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