The Importance of Understanding Human Nature

There's a study that one of my favorite studies is Advil versus ibuprofen, right? You're kind of buying into this lie, you're buying into this brand and it actually tricks your body. The ability for humans to see what's untrue, if that makes sense, is much stronger than it seems than other animals. I think we've all experienced the phenomenon where a previously unappealing prospect suddenly becomes so much more appealing because someone else desires something. That person just appears much more appealing intrinsically.

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