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From Crisis to Clarity: How Kristina Karlsson bounced back from the collapse of kikki.K

How I Work

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Challenges and Changes in the Kiki K Business: A Founder's Journey

Exploring the founder's journey with Kiki K, a stationery business, through various obstacles like private equity involvement, globalization attempts, acquisition interests, and external crises such as Brexit, Hong Kong issues, leadership struggles, Australian bushfires, and the COVID-19 pandemic.

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