Housing Market Resilience and Savannah Bananas' Unique Strategies

This chapter examines the surprising stability of the global housing market amidst rising interest rates, with significant price increases observed in select regions. It also highlights the evolving dynamics of home ownership, particularly among young people, while contrasting this economic discussion with the innovative marketing approaches of the Savannah Bananas baseball team. The chapter explores how the Bananas engage younger audiences through entertainment and social media, posing challenges for traditional Major League Baseball in keeping up with changing fan preferences.