SERP’s Up | Site focus? Should SEOs stay in their lane?
SERP's Up SEO Podcast
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Evolving Content Strategy While Maintaining Core Focus
This chapter examines the necessity of a core focus in evolving content strategies, warning against straying from one's niche to maintain brand integrity. It highlights successful examples from publications like Forbes and Rolling Stone, and emphasizes the importance of EAT in enhancing content credibility and search engine visibility.
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