EP 97: How Aravind Srinivas (CEO, Perplexity) is Disrupting Google Search with AI
The Logan Bartlett Show
Navigating the Challenges of Adoption and Habit Change in AI Search
Exploring Perplexity AI's goal to become an indispensable product and the challenges users encounter in adopting it, such as awareness, initial experiences, and resistance to habit change. The chapter emphasizes the company's dedication and the gradual process of habit evolution in technology usage.
One of the most preeminent AI founders, Aravind Srinivas (CEO, Perplexity), believes we could see 100+ AI startups valued over $10B in our future. In the episode, we discuss why Perplexity decided to compete with Google and Aravind shares predictions for the utopian future of artificial intelligence. He also discusses the differences between working at both DeepMind and OpenAI, why personalized knowledge on demand could be a trillion-dollar opportunity and more.
(00:00) Intro
(01:34) The Evolution of Search Engines
(04:01) Perplexity: Bridging the Gap Between Google and Wikipedia
(05:04) The Philosophy Behind Perplexity and Its Unique Approach
(06:33) Redefining Search: The Shift from Links to Answers
(09:02) The Business Model Dilemma: Google's Challenge with Innovation
(13:46) The Importance of Aligning Shareholder and User Interests
(27:00) The Complexities of Building a Competitive AI Talent Pool
(33:33) Perplexity's Business Model and Subscription Strategy
(39:54) The Future of Search: Personalization and Real-Time Data
(44:21) Enhancing User Engagement with Suggested Next Questions
(48:10) Key Success Metrics and the Importance of Daily Queries
(50:21) The Challenge of Gaining User Trust
(50:48) Personalizing Products for User Engagement
(50:55) Navigating the AI Model Landscape
(51:40) The Strategic Decision Against Building Own Models
(52:22) Leveraging Open Source Models and Infrastructure Efficiency
(53:37) The Business Model and Value Proposition
(58:12) AI's Potential to Transform Work and Empowerment
(01:03:11) The Future of AI: More Compute or Breakthroughs?
(01:05:39) The Startup Ecosystem and AI's Billion-Dollar Potential
(01:07:26) AI Safety and Regulation: A Founder's Perspective
(01:08:15) Inspirations and Influences: Learning from Larry Page
(01:20:51) Building a User-Centric Product: The Perplexity Journey
(01:36:13) The Future of Perplexity and Changing User Habits
Produced: Rashad Assir & Leah Clapper
Mixed and edited: Justin Hrabovsky
Executive Producer: Josh Machiz
Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA
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About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.
Executive Producer: Rashad Assir
Producer: Leah Clapper
Mixing and editing: Justin Hrabovsky
Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA
🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1
Follow on Socials
📸 Instagram - https://www.instagram.com/theloganbartlettshow
📱 X - https://twitter.com/loganbartshow
🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow
About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode of The Logan Bartlett Show, we sit down with the people behind today’s most important startups and extract the tactics, lessons, and frameworks they’ve learned the hard way. Conversations span hiring to GTM, product, growth, fundraising and everything in between - collectively forming the ultimate playbook to make you a better CEO, investor or board member.
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