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A Large Scale Disruption
A large scale disruption. I think there may be two, but one was bigger than the other. So we moved offline to online and we moved online. We had all of these new channels where we could actually communicate and promote things to individuals. And then it was kind of the era of the aggregators. So the aggregators aggregated up all the people into singular places. The same thing happened for a long time in social with Facebook,. Like there were kind of pseudo monopolies that if you wanted to grow a business, you had to become grade A professionals at winning.