What's in a Name? Naming Your Company and Filling Your Brand with Meaning with Brad Flowers (MDE391)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Power of Names
"If we can't have the confrontation of ideas, then we're going to become plain vanilla in a hurry," says Nespa. "I don't even like the name I find it kind of irritating and overly kind of complicated, but, but I bought the product, you know, so maybe it worked." 'The one of the best things a name can do is buy you 10 seconds if they can buying someone's attention for 10 seconds,' he adds.
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