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Do You Think It Has to Do With Product Development?
Do you think it has to do with a mindset that not understanding what really takes to like dominate this category or in general business? I think it's part of it. Things take more time and money than most people want to, want to, you know, believe. Just the market changes,. It's very rare because product development takes so long. By the time you get that to the market, right? Like, the markets changed a bit from when you started studying it; they were dominated by big brands.