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Mastering The Art of Relevance as a Modern Day Recruiter with Donnie Gupton

The Elite Recruiter Podcast

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The Importance of Marketing in Recruiting

This chapter explores the concept of marketing in the recruitment industry and discusses how recruiters can incorporate modern marketing techniques to stay relevant. It highlights the resistance some recruiters have towards embracing marketing and emphasizes the need for recruiters to attract their target clients through tailored messages and content creation. The chapter also covers the evolving strategies for recruiters on LinkedIn, including the use of visually appealing slideshows and the incorporation of branding and marketing techniques.

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