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Akimbo: A Podcast from Seth Godin

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Do Not Surrender Your Dog to a Shelter

The key to the whole thing is enrolment. If people are enrolled in the journey, if they are voluntarily eagerly trying to get to the next stage, they will fill in huge blanks. The hard part is earning enrolment to get kids hooked on the idea that it is fun to fill in the blank. Changing the name of a country sounds like a great idea, unless you're a map maker, which means it's a huge hastle. But in the digital age, easier than it used to be. Names are flags, their signals, their ways of telling people who you are and what you stand for. And if you have a new thing that you would like to stand for

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