Alex Wheldon the Co-Founder of Rho Business Banking Alex is a 3x time entrepreneur and was the founder and CEO of Kanary, Europe’s first DMP/DSP, which was acquired in 2014. Alex was previously CPO at Lyst, a fashion marketplace with over 65 million customers, and CPO at Smarkets, a betting platform that he helped grow to over $2 billion in transactions per year in less than 12 months. Alex’s ventures have raised over $100m in venture capital from firms like Draper Esprit, LVMH, Accel, Oxford Capital and Deutsche Telekom. Alex is also an early-stage investor through Wheldon Bros. Investments.
Connect with Alex Wheldon
Some of the Topics Covered by Alex Wheldon in this Episode
- What led to Alex starting Rho with his co-founder, Everett Cook
- What is Rho and their mission
- Understanding the inherent problems with the banking industry
- The sponsor bank model
- What Rho offers and who their typical clients are
- Fundraising for Rho
- Navigating a highly regulated industry
- How Alex evaluates opportunities in new markets
- Alex's first time asking for capital
- Understanding investors and Alex's advice for fundraising
- The process of exiting a company
- Foundational product thinking
- Incorporating feedback into product development
- How Alex views competition
- How Alex approaches hiring
- Alex's book recommendations
Links from the Episode