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5min chapter
April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny's Podcast: Product | Growth | Career
How to Make a Difference in a Small Business?
Versis is a software company that helps small businesses sell their products and services to customers. Versis' sales process starts with looking at the competitive alternatives, then translating those into value. The next step is figuring out which companies are really good fit for help scout's customer service offering. And finally, it involves finding ways to position your business so you can make money by selling what people don't care about but want to buy.
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