The Importance of Data in Design

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Alexa: It's a passion of mine to get other designers involved in data. I think it's critical that we bring a UX lens to data and thinking about what does that mean for the product. When I look at the events in our analytics platform, I'm seeing the experience someone's having. Alexa: You can see people going back and forth through your UI. They're firing errors because they've had problems. And it's really important to look at that and understand how people are using the product.

Alexa Roman motivates us to prove the value of design and contribute to it every single day. She encourages us to always be learning new things since designers work across many different fields. She inspires us to get more excited about analytics and measuring our designs. She also challenges us to think about what we want on our tombstones...while we’re still this side up.

Secret Identity (7:49)
Origin Story (12:42)
What Will Your Tombstone Say? (19:25)
Biggest Failure (21:50)
Design Superpower (29:40)
How Important is Aesthetics? (35:52)
Awkward Testing Story (48:49)
Design Kryptonite (55:23)
UX Superhero Name (63:59)
Designing with Data (64:30)
Habit of Success (70:09)
Invincible Resource (71:39)
Recommended Book (73:28)
Best Advice (74:48)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/045

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