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Dr. Bobby Grossi, a dentist with over two decades of experience, shares his journey in dentistry as a practice owner, coach and mentor to multiple associate doctors. He emphasizes the need for dentists to develop leadership skills and invest in their team's growth. For new grads entering an office as an associate, he advises asking about business training, leadership development, and opportunities for growth. Dr. Grossi also discusses his approach to mentoring associates and the importance of endorsing and supporting them in front of patients. In this conversation, Dr. Bobby Grossi shares his insights on how to effectively work with associates in a dental practice, as well as his tips for marketing and increasing revenue. He emphasizes the importance of giving associates autonomy while still providing guidance and support. Dr. Grossi also discusses the significance of knowing your target audience and their pain points when it comes to marketing. Lastly, Dr. Grossi advises dentists to focus on their strengths, cut out what they don't enjoy or excel at, and be willing to take risks and push themselves to become great!
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