Do you sometimes feel like you are not in control of your day? Before you realise it, your plans and time have been hijacked by a diversion and you don't know why. If so, you are not alone.

This week, we speak with Adam Alter, author of Irresistible and Drunk Tank Pink. He is a social psychologist and expert in the effects of subtle environmental cues on human cognition and decision making.

In this episode, we discuss:
- factors which shape our behaviour and decision-making, like names and colours
- why the technology we use is so influential
- how addicted we are to technology
- how technology companies are removing friction to hold our attention
- why our struggles with smartphones are just the beginning
- some top tips to resist the Irresistible.

Adam is a Professor of Marketing at New York University’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow, with an affiliated appointment in the New York University Psychology Department.

He is the New York Times bestselling author of Irresistible, which considers why so many people today are addicted to behaviours including incessant smartphone use, video game playing and online shopping; and Drunk Tank Pink, which investigates how hidden forces in the world shape our thoughts, feelings and behaviours.

More on Adam: http://adamalterauthor.com/

To purchase Irresistible: http://adamalterauthor.com/irresistible

To purchase Drunk Tank Pink: http://adamalterauthor.com/drunk-tank-pink

Host and Producer: Georgie Powell https://www.sentientdigitalconsulting.com/

Music: Toccare https://spoti.fi/3bN4eqO