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How Product Research Limits Uncertainty and Helps Us Face Our Fears

Better Product

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Don't Over Index the Voice of Your Customer

Don't take every piece of feedback you get to heart. Really look for patterns, wait until things pop up a few more times. Or if you get a particularly good idea from a customer, put it on the back log and wait. Don't forget that your own expertse is valuable. And people just kind of running around with their heads cut off when they're trying to start a company because they just don't know who they should be listening to.

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