Frameworks For Driving Sustainable Growth w/ Mike Duboe, Brian Balfour, Shaun Clowes | Greymatter
Greymatter
B2B Growth Tactics
The long cycle time and actually longer feedback loop in a B2B context could be one of the natural deterrence against building out a growth function. The second thing is that you often have humans who are in their whose job it is effectively to paper over the ugly parts of your product experience. And absolutely, at the end of the day, the person on the other end of your software is a human. Any assumption you have that person is going to be more tolerant of painful experiences is by definition flawed.
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