The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

122: Level 1 Processes of the Systems to Scale Framework: DEFINE

The Efficient Advisor: Tactical Business Advice for Financial Planners

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How to Attract the Right Client

The next layer I call attract is where you identify your offers and packages. This is how we price our planning and our services this is where you build a why story so that you can start to easily explain to your clients what it is that you do in a way that's so easy for them to understand. In this level we're trying to attract the right client and be able to make our business so easy to understand.

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