How to Break Industry Boarders for Indirect Competitors

Good understanding of who you're competing with is the basis for making good business and designed decisions, right? By having all these different views and oh, if i make this feature, if i add this feature to the product, or if we make our x this way, you know, you can anticipate a little bit how your competitors will react. That's one thing. On the second may be even the more tangible for for designers, is understanding better what customers deal with,. All the options customers have, and how we can make this option really unique and bring a lot of value versus others. I think we cover nicely what it is, how how it came to life, this tis framework