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How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge.
Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event.
Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels.
Follow David:
LinkedIn: https://www.linkedin.com/in/davegerhardt/
Twitter: https://twitter.com/davegerhardt
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
08:40 An Interesting Place To Be Right Now
10:54 Going Where The People Are
13:55 The Inherent Fascination With The Origin Story
17:39 ExitFive’s Origin Story
21:05 Posting On Social Media? It’s Not For Everyone
26:44 The Yoga Example
35:16 The Need For a Point Of View
46:00 Content Consistently
54:21 Being Authentic
LinkedIn is one of the most popular social media platforms for professionals in various industries. Building a LinkedIn community can be extremely beneficial for marketing professionals, as it can help them connect with potential clients, industry peers, and thought leaders. Here are some tips on how to build a LinkedIn community as a marketing professional:
Building a LinkedIn community takes time and effort, but it’s worth it. By following these tips, you can create a network of engaged professionals who can help you achieve your marketing goals.
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