S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
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Is Black Friday a Good Time to Start?
The week before Black Friday, you should expect lower sales. The Facebook London and Google one don't surprise me as much just because I think people realize that Facebook gets super efficient this time of year. Snap, ad spend going down 30% is really interesting. It seems like TikTok basically ate that up with a combination of TikTok and Pinterest.
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