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How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead
Marketing Against The Grain
Brand Marketing Is the Biggest Thing You Can Do
Marketers believe that if people know their name, good things will happen. The biggest fundamental premise in marketing comes from that is 1000% wrong. "I want to brand me in their head and their body on their ass," one CMO said of his company's $200 million a year branding budget.
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