The PR Breakdown with Molly McPherson cover image

241: Promoting Racial Sensitivity, Demoting Weaponized Misinformation, and Reflecting on My Recent Mistake on TikTok

The PR Breakdown with Molly McPherson

00:00

How to Track a Viral News Story

"These videos make me crazy. I get them all the time in my DMS and I just ignore them," he says of viral news stories. "I absolutely abhor it." He adds, "Their job is to write a story about the viralness of the story, not about the story" 'It's like you could see the headlines where it was just click bait'

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app