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Goodbye to the GOAT, and Upon Further Review...

Talking Elite Fitness

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Sponsorship Shifts and Athletic Transitions

This chapter explores the recent sponsorship changes in CrossFit, particularly the partnership with Northern Spirit and the Mayhem Classic. It also examines Tia Toomey's transition from CrossFit to high rocks events, discussing the implications for her career and potential future endeavors. The hosts reflect on the evolving dynamics of sponsorships in the sport while considering the challenges and opportunities that come with such transitions.

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