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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
How Do I Get From Paris to London?
In many ways, how do i get from central paris to central london is probably more of a decide relative to air travel than the duration of the journey. Two hours ten is about the right length for a train ride. You know, it's not long enough to get bored, and it's long enough to actually get deeply into something and be a bit productive. So thesee reduction is metrics, which effectively treat humans as though they were freight. In other words, they turn transport into a logistics problem, which is a psychology free problem. Whereas human passengers, status, certainty, autonomy, relatedness, fairness, really, really matter.
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