How Advertising Has Evolved

Kile: Big time advertisers appear to spend millions and millions of dollars on really well produced t v ads. It also turns out that it doesn't cost them much of anything, he says. That's because more than a hundred years ago, newspapers in philadelphia and new york said to sales raps, if you bring us the finished ad, we will give you 15 % of what the ad costs. Kile: Sooner or later, when the host reads the ads, trust is going to be eroded. And then we can pass forward just a little bit to ads in movie theatres. There weren't adds in movie theatre for a hundred years, and then there were.