Unpacking our supermarkets’ superprofits
When the Facts Change
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Strategic Behaviours of the Jawat Plea
Jawat plea have incredibly deep pockets, so there are a lot of strategic behaviours that they can employ to really protect their patch. Supee has taken two to three years to build up to a supplier base of about 300 suppliers and more than 5,000 products. The Commerce Commission asked for the two Jawapales to voluntarily offer wholesale goods to potential competitors rather than forcing it.
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