The streaming shift: Exploring the rise of FAST channels
The Amp
00:00
Challenges of Creating Global Fast Channels and Localization Needs
The chapter delves into the difficulties of establishing fast global channels due to language barriers and localization requirements. It emphasizes the necessity of localized channels in non-English speaking countries and the significance of advertising markets, CTV penetration, and available platforms when expanding into different markets.
Transcript
Play full episode
