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Launching new products inside big organisations - Hannah Gibson on The Product Experience

The Product Experience

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Product Launch

The CEO of a big org has potential ownership of the P and L for that product launch. So how did you come up with an organizational model to make this work? I always thought about it as who do you want dedicated to the product launch and who do you lean on? Who actually is best to still sit within their organizational current departments? And so we have those who are dedicated to the products which was the tech team for example. But most importantly I thought about us all as one big virtual team.

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