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#137 CEO Oura, Tom Hale: Business & Backgammon
Grit
The Transformation of SurveyMonkey to Momentum
SurveyMonkey was this incredible gold plated brand. But it was very much a product brand and a product experience. And so having multiple products that have different brands, you didn't get any lift from it. At the same time, the ambition and strategy of the company was to go towards the enterprise. So going towards the enterprise, SurveyMonkey maybe didn't sound quite as enterprisey as you might want it to sound.
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