Intercom on Product: Building Software in an AI-first World cover image

Start Good Trouble: Finding product-market fit, founder-led marketing, and getting into YC

Intercom on Product: Building Software in an AI-first World

CHAPTER

Navigating Founder-Led Marketing

This chapter delves into the nuances of founder-led marketing, highlighting the challenges founders face in achieving product visibility and building authentic connections with users. It addresses the importance of personal branding, content creation, and audience engagement in a landscape increasingly dominated by social media and generative AI. The discussion emphasizes the need for iterative content development and how genuine insights can foster trust and differentiate compelling narratives in a crowded market.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner