Start Good Trouble: Finding product-market fit, founder-led marketing, and getting into YC
Intercom on Product: Building Software in an AI-first World
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Navigating Founder-Led Marketing
This chapter delves into the nuances of founder-led marketing, highlighting the challenges founders face in achieving product visibility and building authentic connections with users. It addresses the importance of personal branding, content creation, and audience engagement in a landscape increasingly dominated by social media and generative AI. The discussion emphasizes the need for iterative content development and how genuine insights can foster trust and differentiate compelling narratives in a crowded market.
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